Here comes the modern Chinese consumer - McKinsey

http://www.forbes.com/sites/meghabahree/2016/03/18/for-chinese-consumers-indiscriminate-spending-is-over-mckinsey/#18880515a5fa

http://www.livemint.com/Consumer/16o5B5QFBe96e8IHbFg19H/Slowdown-or-not-Chinese-are-on-a-shopping-spree.html




http://www.mckinsey.com/industries/retail/our-insights/here-comes-the-modern-chinese-consumer

- more selective

- growth from mass to premium segments

- premium segment : foreign brands dominant

- mass segment: local brands winning

- health, family, leisure, experiences

- international travel: watch, handbag, apparel, cosmetics 

- mobile