data: http://www.forbes.com/powerful-brands/list/
아래는 매출대비 브랜드가치가 낮은 기업순으로 나열.
정유, 금융, 자동차, it H/W의 브랜드가치가 특히 낮다.
| brand | Brand Value ($bil) | Brand Revenue ($bil) | value/revenue % |
| Exxon Mobil | 6.9 | 390.2 | 1.8 |
| Shell | 8.3 | 451.2 | 1.8 |
| Allianz | 7.0 | 135.0 | 5.2 |
| Volkswagen | 8.9 | 144.7 | 6.2 |
| Citi | 6.0 | 92.5 | 6.5 |
| Boeing | 6.0 | 86.6 | 6.9 |
| Wal-Mart | 23.3 | 304.4 | 7.7 |
| Ford | 11.1 | 142.6 | 7.8 |
| Nissan | 8.0 | 98.5 | 8.1 |
| Bank of America | 7.4 | 79.5 | 9.3 |
| Dell | 5.8 | 57.2 | 10.1 |
| Chevrolet | 8.6 | 82.5 | 10.4 |
| Wells Fargo | 10.1 | 88.1 | 11.5 |
| Chase | 6.5 | 53.0 | 12.3 |
| Hewlett-Packard | 14.2 | 112.3 | 12.6 |
| Siemens | 13.0 | 101.2 | 12.8 |
| Santander | 6.8 | 50.8 | 13.4 |
| FedEx | 6.6 | 45.6 | 14.5 |
| Home Depot | 11.8 | 78.8 | 15.0 |
| Hyundai | 7.8 | 52.0 | 15.0 |
| Goldman Sachs | 6.2 | 40.9 | 15.2 |
| HSBC | 15.3 | 98.4 | 15.5 |
| Caterpillar | 8.8 | 55.7 | 15.8 |
| KIA Motors | 6.9 | 43.6 | 15.8 |
| Samsung | 35.0 | 209.6 | 16.7 |
| Toyota | 31.3 | 182.2 | 17.2 |
| RBC | 6.6 | 37.6 | 17.6 |
| Ericsson | 6.2 | 34.8 | 17.8 |
| Verizon | 21.6 | 120.6 | 17.9 |
| John Deere | 7.2 | 37.8 | 19.0 |
| AT&T | 24.9 | 128.8 | 19.3 |
| UPS | 11.1 | 55.5 | 20.0 |
| Honda | 23.2 | 115.5 | 20.1 |
| J.P. Morgan | 9.3 | 45.5 | 20.4 |
| Audi | 12.7 | 60.3 | 21.1 |
| Canon | 8.1 | 37.3 | 21.7 |
| Philips | 7.2 | 31.1 | 23.2 |
| Mercedes-Benz | 23.8 | 98.0 | 24.3 |
| Amazon.com | 21.4 | 73.0 | 29.3 |
| General Electric | 37.1 | 126.0 | 29.4 |
| Accenture | 10.5 | 31.9 | 32.9 |
| IKEA | 12.5 | 37.9 | 33.0 |
| Porsche | 6.4 | 19.1 | 33.5 |
| Subway | 6.6 | 18.8 | 35.1 |
| BMW | 28.8 | 81.3 | 35.4 |
| Lexus | 7.7 | 18.7 | 41.2 |
| McDonald's | 39.9 | 89.1 | 44.8 |
| IBM | 47.9 | 99.8 | 48.0 |
| Intel | 28.0 | 52.7 | 53.1 |
| Adidas | 7.9 | 14.7 | 53.7 |
| American Express | 20.7 | 34.9 | 59.3 |
| Cisco | 28.0 | 47.1 | 59.4 |
| Starbucks | 8.7 | 14.5 | 60.0 |
| Oracle | 25.8 | 38.3 | 67.4 |
| Zara | 10.1 | 14.4 | 70.1 |
| Microsoft | 63.0 | 86.7 | 72.7 |
| Apple | 124.2 | 170.9 | 72.7 |
| Marlboro | 17.4 | 23.2 | 75.0 |
| Danone | 11.0 | 13.9 | 79.1 |
| Fox | 10.7 | 13.0 | 82.3 |
| NIKE | 22.1 | 26.1 | 84.7 |
| H&M | 16.8 | 19.7 | 85.3 |
| Ralph Lauren | 6.6 | 6.9 | 95.7 |
| Pampers | 10.3 | 10.6 | 97.2 |
| SAP | 20.7 | 21.1 | 98.1 |
| MasterCard | 8.7 | 8.3 | 104.8 |
| Frito-Lay | 12.1 | 11.3 | 107.1 |
| Nestle | 12.1 | 11.2 | 108.0 |
| 56.6 | 51.4 | 110.1 | |
| Heineken | 6.7 | 6.0 | 111.7 |
| Red Bull | 7.5 | 6.7 | 111.9 |
| Disney | 27.4 | 23.6 | 116.1 |
| Kellogg's | 8.3 | 7.1 | 116.9 |
| Thomson Reuters | 8.7 | 7.1 | 122.5 |
| Kraft | 8.9 | 7.1 | 125.4 |
| Ebay | 9.1 | 7.0 | 130.0 |
| Cartier | 8.5 | 6.5 | 130.8 |
| Heinz | 6.0 | 4.5 | 133.3 |
| Visa | 16.0 | 11.8 | 135.6 |
| LEGO | 6.2 | 4.5 | 137.8 |
| ESPN | 14.8 | 10.5 | 141.0 |
| Lancome | 6.3 | 4.4 | 143.2 |
| Pepsi | 18.9 | 12.8 | 147.7 |
| Chanel | 7.0 | 4.7 | 148.9 |
| L'Oréal | 16.6 | 11.1 | 149.5 |
| Rolex | 7.7 | 4.7 | 163.8 |
| Burberry | 6.1 | 3.7 | 164.9 |
| Sprite | 6.1 | 3.6 | 169.4 |
| Nescafe | 17.8 | 10.5 | 169.5 |
| MTV | 5.8 | 3.3 | 175.8 |
| Coach | 8.8 | 4.8 | 183.3 |
| Prada | 8.0 | 3.9 | 205.1 |
| Colgate | 8.4 | 4.0 | 210.0 |
| Budweiser | 21.4 | 10.0 | 214.0 |
| Hermès | 10.8 | 5.0 | 216.0 |
| Coca-Cola | 56.1 | 23.8 | 235.7 |
| Gillette | 19.1 | 8.0 | 238.8 |
| Gucci | 12.5 | 4.7 | 266.0 |
| 23.7 | 7.8 | 303.8 | |
| Louis Vuitton | 29.9 | 9.7 | 308.2 |
https://www.millwardbrown.com/brandz/2014/Top100/Docs/2014_BrandZ_Top100_Chart.pdf
google, facebook
visa, master, amex
tendent, baidu
alibaba missing
http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they
http://www.economist.com/blogs/graphicdetail/2014/09/daily-chart-4
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