Tuesday, March 22, 2016

Here comes the modern Chinese consumer - McKinsey


http://www.forbes.com/sites/meghabahree/2016/03/18/for-chinese-consumers-indiscriminate-spending-is-over-mckinsey/#18880515a5fa

http://www.livemint.com/Consumer/16o5B5QFBe96e8IHbFg19H/Slowdown-or-not-Chinese-are-on-a-shopping-spree.html




http://www.mckinsey.com/industries/retail/our-insights/here-comes-the-modern-chinese-consumer

- more selective
- growth from mass to premium segments
- premium segment : foreign brands dominant
- mass segment: local brands winning
- health, family, leisure, experiences
- international travel: watch, handbag, apparel, cosmetics 
- mobile 




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