http://www.qualcomm.com/mirasol/technology
http://www.qualcomm.com/sites/default/files/uploads/competitivedisplaytechnologies-06-2009.pdf
http://readwrite.com/2013/11/18/qualcomms-toq-smartwatch-shows-off-the-future-of-displays#awesm=~onCzIP1TmblnmG
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
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http://www.qualcomm.com/media/videos/mirasol-effect-how-it-works
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http://en.wikipedia.org/wiki/Interferometric_modulator_display
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Interferometric modulator display (IMOD, trademarked mirasol)[1] is a technology used in electronic visual displays that can create various colors via interference of reflected light. The color is selected with an electrically switched light modulator comprising a microscopic cavity that is switched on and off using driver integrated circuits similar to those used to address liquid crystal displays (LCD). An IMOD-based reflective flat panel display includes hundreds of thousands of individual IMOD elements each a microelectromechanical systems (MEMS)-based device.
In one state an IMOD subpixel reflects light at a specific wavelength, while in a second state it absorbs incident light and appears black to the viewer, using a diffraction grating effect.[2]When not being addressed, an IMOD display consumes very little power. Unlike conventional back-lit liquid crystal displays, it is clearly visible in bright ambient light such as sunlight. IMOD prototypes as of mid-2010 could emit 15 frames per second (fps),[3] and in November 2011 Qualcomm demonstrated another prototype reaching 30 fps, suitable for video playback.[4]
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
Comparison of the spectra obtained from a diffraction grating by diffraction (1), and a prism by refraction (2). Longer wavelengths (red) are diffracted more, but refracted less than shorter wavelengths (violet).
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The grooves of a compact disc can act as a grating and produceiridescent reflections.
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http://www.it.co.kr/news/mediaitNewsView.php?nSeq=2373188
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http://www.zdnet.co.kr/news/news_view.asp?artice_id=20120724101553&type=det
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http://discovermagazine.com/2013/may/15-new-materials-use-insects-for-inspiration
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